Facebook & Instagram Marketing
At Calgary SEO Services, we specialize in result-driven Facebook and Instagram marketing for businesses in Calgary, Alberta. Whether you’re a small local business or a growing brand, our social media experts create compelling ad campaigns and content strategies that increase your visibility, generate leads, and drive sales.
Why Choose Facebook & Instagram Advertising?
Facebook and Instagram are powerful tools to reach your target audience. With billions of active users and precise targeting options, these platforms allow you to connect with local customers in Calgary based on their interests, behaviors, and demographics.
20+ Years of Experiences
Our Features
WHAT WE DO
- Ad Campaign Management
- Advanced Targeting & Retargeting
- In-Depth Analytics & Insights
- Content Scheduling & Publishing Tools
- Instagram Reels & Stories Integration
- Facebook & Instagram Shops
- Lead Generation Tools
- Integration with Other Tools
- Brand Safety & Controls
- Multilingual & International Support
Technologies Used
TECHNOLOGY WE USE
- Meta Business Suite (formerly Facebook Business Suite)
- Meta Ads Manager
- Facebook Pixel & Conversions API
Web Design, development and digital marketing
Frequently Asked Questions
What’s the difference between Facebook and Instagram marketing?
Facebook supports long-form content, groups, and broader audience targeting. Instagram is visual-first, ideal for images, Reels, and Stories. Both platforms are connected under Meta and can be managed together.
Do I need separate accounts to run ads on both platforms?
No. You can run ads on both platforms using one Meta Ads account via Meta Business Suite or Meta Ads Manager.
What types of ads can I run on Facebook and Instagram?
Image Ads, Video Ads, Carousel Ads, Reels Ads, Stories Ads, Collection Ads, Lead Form Ads, Messenger Ads.
How much does it cost to advertise on Facebook or Instagram?
There is no fixed cost. You set your own budget. Costs depend on your industry, audience targeting, bidding strategy, and competition. Common metrics include CPC (Cost Per Click) and CPM (Cost Per 1000 Impressions).
What’s the difference between boosting a post and running an ad?
Boosting is a quick way to increase reach on an existing post with limited targeting. And, Ads via Ads Manager offer more control, objectives, placements, and analytics.
What are the best times to post?
Varies by audience. Generally: Instagram: 9–11 AM or 6–8 PM, Facebook: 8–10 AM or 12–1 PM
Use Meta Insights to find your own audience’s active hours.
What is the Meta Pixel and why is it important?
Meta Pixel is a tracking code added to your website to monitor visitor behavior, conversions, and ad performance. It enables retargeting and improves ad optimization.
Can I sell products directly on Instagram or Facebook?
Yes. Use Facebook Shops and Instagram Shopping. You can tag products in posts, Reels, and Stories, allowing in-app browsing and buying (in supported countries).
How do I grow followers organically on Facebook/Instagram?
Post consistently and with quality visuals, Use relevant hashtags, Collaborate with influencers, Host giveaways or contests, Respond to comments and messages, Use Reels and Stories actively.
What tools can help manage Facebook and Instagram marketing?
Meta Business Suite, Canva (for content creation), Hootsuite, Buffer, Later (for scheduling), Google Analytics (to track website traffic from social), ManyChat (for DM automation).
How do I measure marketing success on these platforms?
Track metrics such as: Reach & Impressions, Engagement (likes, shares, comments), Click-through Rate (CTR), Leads or Sales (conversions), Follower growth, ROI from ad spend.
Can I target ads to people who already visited my website?
Yes. Use Meta Pixel to track those visitors and create Custom Audiences for retargeting.
