Social Media Marketing

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Social Media Marketing

Connect. Engage. Convert.

In today’s digital landscape, your customers are spending more time on social media than ever before. Whether it’s Facebook, Instagram, LinkedIn, TikTok, or X (formerly Twitter), these platforms offer powerful opportunities to connect with your target audience, build your brand, and drive sales.

At Calgary SEO Services, we offer customized Social Media Marketing services in Calgary and surrounding areas, designed to turn your social media presence into a business growth engine.

What Is Social Media Marketing?

Social Media Marketing (SMM) is the strategic use of social platforms to promote your business, build brand awareness, engage with your audience, and achieve measurable marketing goals. Unlike traditional advertising, social media allows two-way communication, real-time feedback, and laser-focused targeting. In today’s digital landscape, your customers are spending more time on social media than ever before. Whether it’s Facebook, Instagram, LinkedIn, TikTok, or X (formerly Twitter), these platforms offer powerful opportunities to connect with your target audience, build your brand, and drive sales.

 

Facebook Ads Manager Facebook Marketing Instagram & LinkedIn marketing
20+ Years of Experience

Our Features

WHAT WE DO

  • Targeted Audience Reach
  • Content Strategy & Scheduling
  • Analytics & Performance Tracking
  • Real-Time Engagement
  • Paid Advertising Campaigns
  • Cross-Platform Management
  • AI & Automation
  • Multimedia Content Integration
  • Influencer Collaboration & UGC
  • SEO & Hashtag Optimization
  • Campaign Tracking & ROI Measurement
  • Data Privacy & Compliance

Technologies Used

TECHNOLOGY WE USE

  • Content Scheduling & Management Tools
  • Content Creation & Design Tools
  • Analytics & Reporting Platforms
  • Social Listening & Engagement Tools
  • AI-Powered Marketing Tools

Please find our website corporate client's case studies

Case Studies for website design and digital marketing

National Car Color hired Global iTech to transition our office systems to a cloud-based environment. They setup server, printer, internet, wifi settings, and office cloud system. Their strategic approach, technical expertise, and smooth execution made the process stress-free. Our team can now collaborate remotely with confidence and security. Excellent service from start to finish.

National Car Color, Owner/Director

View Case Study
We rely on Global iTech for IT consulting, server setup, office cloud management and ongoing technical IT support. Their team is always available, proactive, and solution-driven. They've helped us implement smarter systems and improve our overall IT efficiency. It's a partnership Zenith Car Rental truly value.

Zenith Car Rental, Director/ Owner

View Case Study

Web Design, development and digital marketing

Frequently Asked Questions

What is social media marketing?

Social media marketing (SMM) involves using platforms like Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) to promote your brand, products, or services through organic content and paid ads.

Why is social media marketing important for businesses?

It helps businesses: Increase brand awareness, Connect with their audience, Generate leads and sales, Drive website traffic, Stay competitive in the digital marketplace.

Which social media platforms should my business use?

That depends on your industry and audience. B2C brands often use Facebook, Instagram, TikTok, B2B businesses benefit from LinkedIn and X (Twitter), Visual products thrive on Instagram and Pinterest Start where your audience is most active.

What’s the difference between organic and paid social media?

Organic: Free content like posts, stories, reels, etc., seen by your followers. Whereas, Paid: Sponsored ads targeted to a specific audience to reach more people or drive conversions.

What kind of content should I post?

Educational tips and how-to’s - Product highlights and promotions, Testimonials and user-generated content (UGC), Behind-the-scenes and team updates, Reels, stories, polls, or other interactive content.

How often should I post on social media?

A good rule is: 3–5 times per week on active platforms like Instagram and Facebook, Maintain a consistent schedule over random posting Frequency may vary based on your goals and audience behavior.

How do I measure the success of my social media marketing?

Track metrics like: Engagement (likes, shares, comments), Reach and impressions, Click-through rates (CTR), Website traffic from social, Leads or sales generated (ROI).

How long does it take to see results from social media marketing?

Organic growth usually takes 2–6 months. Paid advertising can yield faster results in days to weeks, depending on your goals and budget.

Do I need to run ads to succeed on social media?

Not always, but ads help amplify your reach. Organic content builds trust and community; paid ads scale visibility and drive leads or conversions.

Should I hire a social media manager or do it myself?

You can start yourself, but a professional: Saves time, Maintains consistency, Knows best practices, Can improve results through strategy, analytics, and tools.

How much does social media marketing cost?

Costs vary depending on: DIY vs. hiring an agency or freelancer, Tools used (some are free, some paid), Paid ad budget - Agencies usually charge $500–$5,000+/month, excluding ad spend.

Can social media really generate leads and sales?

Yes, when combined with the right content strategy, calls-to-action, lead magnets, and retargeting, social media can directly contribute to business growth.

Our Social Media Marketing Services Include:

1. Social Media Strategy Development

We start by understanding your business, industry, goals, and ideal audience. Based on this, we develop a clear strategy to guide all your social media efforts. This includes:

  • Platform selection (Facebook, Instagram, LinkedIn, etc.)

  • Content calendar planning

  • Audience targeting

  • Growth goals and KPIs

2. Content Creation & Management

We create visually appealing, engaging content tailored to each platform and audience. Our team manages the posting schedule and monitors engagement to ensure consistency and brand alignment.

  • Custom graphics, videos, and branded visuals

  • Engaging captions and hashtags

  • Content scheduling and publishing

  • Platform-specific formatting

3. Social Media Advertising

Paid advertising on social media can significantly boost your reach and return on investment. We design and run targeted ad campaigns to help you attract new leads and drive conversions.

  • Facebook & Instagram Ads

  • LinkedIn Campaigns

  • Retargeting and lead generation

  • Campaign tracking and optimization

4. Community Engagement & Monitoring

We help you stay connected to your audience by responding to messages, monitoring comments, and encouraging meaningful interactions that build loyalty and trust.

  • Comment and message replies,  Reputation management and Brand mentions monitoring

5. Analytics & Performance Reporting

Every month, we deliver detailed reports so you know exactly how your social media campaigns are performing and where improvements can be made.

  • Follower growth & reach, Engagement rates, Ad performance, and ROI and KPIs tracking

Why Choose Us for Social Media Marketing in Calgary?

✅ Local Expertise: We understand the Calgary market and surrounding regions.
✅ Creative & Strategic: Our team blends creativity with data-driven strategies.
✅ Platform Specialists: Whether it’s B2C on Instagram or B2B on LinkedIn, we know what works.
✅ Full Transparency: You’ll receive regular updates and easy-to-understand reports.
✅ Integrated Marketing: We align social media with your SEO, web, and PPC goals for maximum impact.

Industries We Serve

We work with a variety of industries, including:

  • Real Estate

  • Restaurants & Cafés

  • Health & Wellness

  • Retail & E-commerce

  • Professional Services

  • Construction & Trades

Ready to Grow on Social Media?

If you're ready to grow your brand and attract real results through social media, Calgary SEO Services is here to help. Let’s create a strategy that turns likes into leads and followers into loyal customers.

📞 Contact us today for a free consultation and let’s start building your social presence.

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