Why Advertise on Microsoft Bing?
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Benefit
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What It Means for Your Business
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| Lower Competition & CPCs |
Fewer advertisers on Bing often translates into cheaper clicks and a stronger return on ad spend. |
| 30%+ Desktop Search Share |
Bing powers searches on Windows PCs, Cortana, Edge, Yahoo, DuckDuckGo, Xbox, and Outlook—reaching audiences you might miss on Google. |
| Professional & Affluent Demographics |
Bing’s user base skews slightly older, higher-income, and decision-maker heavy—ideal for B2B, finance, and high-ticket services. |
| Seamless Google Import |
We can clone your best-performing Google campaigns into Bing, then fine-tune for even better performance. |
🔧 Our Microsoft Bing Ads Services
1. Campaign Strategy & Setup
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Research your industry, competitors, and Calgary market trends
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Select high-intent keywords and negative keywords
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Structure campaigns and ad groups for optimal Quality Scores
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Set geo-targets (Calgary, Airdrie, Cochrane, Chestermere, Okotoks, etc.)
2. Ad Copy & Extension Creation
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Craft attention-grabbing headlines and descriptions
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Build compelling sitelinks, callouts, and call extensions
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A/B test messaging to maximise click-through rates
3. Conversion-Focused Landing Pages
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Review or design landing pages that load fast and convert visitors
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Ensure mobile responsiveness and clear calls-to-action
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Install tracking pixels for complete funnel insight
4. Bid & Budget Management
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Set smart bidding strategies (manual CPC, Enhanced CPC, Maximise Conversions)
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Adjust bids by device, location, time-of-day, and audience lists
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Reinvest savings from low-cost clicks into higher-value keywords
5. Detailed Reporting & Optimisation
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Weekly performance checks and tweaks
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Identify new keyword opportunities and pause underperformers
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Transparent monthly reports showing clicks, conversions, and cost-per-lead
🌟 Why Choose Calgary SEO Services?
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Microsoft Advertising Certified Professionals
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Local Calgary Expertise—we understand regional search trends and customer behaviour
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Proven Multi-Platform Experience—Google, Facebook, LinkedIn, and now Bing for full-funnel synergy
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No Long-Term Contracts—stay because we deliver, not because you’re locked in
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Dedicated Account Manager—one point of contact invested in your success
📈 Who Benefits Most from Bing Ads?
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B2B & Professional Services (law, finance, consulting)
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Home Services (HVAC, plumbing, electrical) aiming to dominate desktop searches
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E-Commerce Stores looking for incremental revenue at lower CPCs
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Health & Wellness Clinics reaching mature, higher-income audiences
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Real Estate, Mortgage & Insurance needing high-value leads
💰 Flexible Pricing & Packages
Whether you’re exploring Bing for the first time or need a full revamp, we have a package that fits:
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Package
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Ideal For
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One-Time Setup
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Monthly Management
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| Starter |
New advertisers, budgets <$1 k |
From $650 |
From $350 |
| Growth |
Active campaigns, budgets $1-5 k |
From $950 |
From 12% of ad spend |
| Scale |
Aggressive scaling, budgets $5 k+ |
Custom Quote |
Custom Quote |
Bundle & Save: Combine Bing Ads with our Google Ads or Facebook Ads management for multi-channel discounts.
🚀 Ready to Unlock Bing’s Hidden Potential?
Stop leaving money on the table. Let Calgary SEO Services set up and manage your Microsoft Bing Ads so you reach more customers, pay less per click, and grow faster.
📍 Local Office: Calgary, Alberta
📞 Call Us: 403-402-1727
📧 Email: info@calgarySEOservices.ca
🗓️ Book Your Free Bing Ads Audit: www.calgarySEOservices.ca
