LinkedIn Marketing
Strengthen Your Business with LinkedIn Marketing in Calgary
At Calgary SEO Services, we provide professional LinkedIn marketing services to help small businesses grow their reach, build credibility, and generate quality leads. Whether you're a consultant, B2B provider, or local service-based business, our team knows how to position your brand on LinkedIn for success.
Why LinkedIn?
LinkedIn is the #1 platform for business-to-business (B2B) networking and professional branding. With over 1 billion users and powerful targeting options, LinkedIn allows you to connect directly with decision-makers in your industry—right here in Calgary and beyond.
20+ Years of Experience
Our Features
WHAT WE DO
- Precise B2B Targeting
- LinkedIn Ads
- Campaign Manager
- Detailed Analytics & Insights
- Thought Leadership & Content Sharing
- Company Page Management
- Lead Generation Forms
- LinkedIn Learning Integration
- Employee Advocacy Tools
- Brand Safety and Professionalism
Technologies Used
TECHNOLOGIES WE USE
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- CRM & Marketing Automation Integrations
- Social Media Management Tools
Web Design, development and digital marketing
Frequently Asked Questions
What is LinkedIn Marketing?
LinkedIn Marketing involves using LinkedIn to build brand awareness, promote content, generate leads, and connect with professionals in your industry — especially effective for B2B marketing.
Is LinkedIn good for B2C marketing?
LinkedIn is primarily a B2B platform, but it can work for B2C brands focused on education, finance, careers, or professional services (e.g., coaching, training, SaaS tools).
How much does it cost to advertise on LinkedIn?
LinkedIn ads tend to be more expensive than other platforms. Minimum daily budget: ~$10, CPC (Cost per Click): Often ranges from $4 to $12+, You pay more to reach high-level decision-makers and professionals.
What types of ads are available on LinkedIn?
Sponsored Content (Image, Video, Carousel), Message Ads (InMail), Text Ads, Conversation Ads, Dynamic Ads
What targeting options does LinkedIn offer?
LinkedIn’s targeting is its biggest strength: Job title, industry, company size, Skills, seniority, education, Member groups, job function, Matched Audiences (CRM lists, website visitors).
What is the LinkedIn Insight Tag?
It’s a tracking code placed on your website to: Track conversions, Retarget site visitors, Measure ad performance.
Can I use LinkedIn to generate leads?
Yes! Use: Lead Gen Forms (pre-filled with LinkedIn data), Sponsored InMail to send direct offers, Retarget visitors with personalized ads.
How do I grow my company page followers organically?
Post regularly (2–4x per week), Share thought leadership and helpful content, Use employee advocacy (ask staff to share posts), Engage in industry conversations, Use documents and carousels for better reach.
What are LinkedIn Carousels and Documents?
You can upload PDFs that appear as swappable carousel posts. They’re great for: Case studies, Tips and guides, Slide decks, Portfolio highlights.
How do I measure LinkedIn marketing success?
Key metrics include: Impressions & Reach, Click-Through Rate (CTR), Cost per Click (CPC), Engagement Rate, Leads or Conversions, Follower growth, Company Page Views.
What tools help manage LinkedIn marketing?
Hootsuite, Buffer, Zoho Social – scheduling & content management, Canva, Adobe Express – design for visuals & carousels, LinkedIn Campaign Manager – ad creation, , Google Analytics – track LinkedIn traffic to your site, Zapier, Make.com – automate lead capture from LinkedIn to CRMs.
Can I boost a post like on Facebook?
Yes. You can "sponsor" an organic company post via Campaign Manager to turn it into a paid ad and reach a larger audience.
What is the difference between a Company Page and a Personal Profile on LinkedIn?
Company Page: Represents your business, includes products, jobs, and analytics, Personal Profile: Represents you; better for building thought leadership and connecting one-on-one.
