🔍 What is a PPC Audit?

A PPC audit is a comprehensive analysis of your existing paid advertising campaigns. We assess all aspects of your accounts—from ad copy and keyword targeting to conversion tracking and landing pages—to identify what's working, what’s wasting budget, and what needs fixing.

✅ Why Do a PPC Audit?

Even well-performing campaigns can be improved. A PPC audit gives you clarity and direction. Here’s why it matters:

1. Identify Wasted Ad Spend

We uncover areas where your budget is being spent on irrelevant clicks, poor placements, or low-performing keywords.

2. Improve Ad Relevance & Quality Score

A higher quality score means lower costs per click and better ad placements. Our audit pinpoints how to improve it.

3. Boost Click-Through Rates (CTR)

We review your ad copy, visuals, and call-to-actions (CTAs) to improve engagement and get more qualified clicks.

4. Fix Tracking & Conversion Issues

Many businesses lose out because conversions aren’t tracked properly. We audit and fix your tracking setup so you can measure real results.

5. Maximize Return on Ad Spend (ROAS)

Get more value from every dollar you spend. We show you what changes will generate higher conversions for less money.

🧩 What’s Included in Our PPC Audit?

Our PPC audit covers all major ad platforms, including Google Ads, Bing Ads, Facebook Ads, and more.

Key Areas We Audit:

• Campaign structure & settings

• Keyword research & match types

• Ad group relevance

• Ad copy, visuals & extensions

• Geo-targeting & audience settings

• Budget allocation & bidding strategy

• Negative keywords

• Conversion tracking & analytics

• Landing page relevance & performance

• Competitor comparison

You’ll receive a full report with prioritized action items—perfect whether you want to manage your ads yourself or have our team take over.

💼 Who Needs a PPC Audit?

We recommend PPC audits for:

• Business owners who are running ads but not seeing results

• Marketing managers looking for performance improvement

• Companies switching agencies or starting fresh

• Calgary-area businesses who want better local targeting

• E-commerce and service-based companies seeking better ROI

🌟 Benefits of Calgary SEO Services' PPC Audit

• Local Calgary-based expertise

• Google Ads certified professionals

• Transparent, actionable recommendations

• Tailored advice for your business goals

• No-pressure, no-obligation consultations

📈 Ready to Maximize Your Ad Results?

Stop wasting money on underperforming ads. Let Calgary SEO Services help you find out what’s wrong—and how to fix it—with a detailed PPC audit. Whether you're a local service provider, e-commerce shop, or B2B business, we’ll help you unlock the full potential of your paid campaigns.

📍 Based in Calgary | Serving Calgary, Airdrie, Chestermere, Okotoks & more
📞 Book a free consultation: 403-402-1727
📧 Request your audit report: info@calgaryseoservices.ca
🌐 Visit: www.CalgarySEOServices.ca